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DORIAN CHEN

Creative Direction | Brand Strategy | Integrated Campaigns

DORIAN CHEN

Creative Strategy & Brand Vision

Mattress Firm

Social Creative Strategy & Direction

Mattress Firm
Creative Direction

C&A
Campaign Creative

FullBeauty Brands
Camapaign Creative

Kenneth Cole
Creative Direction

Macy’s
Campaign Creative

Kenneth Cole
Campaign Creative

LeSportsac
Campaign Creative

LeSportsac
Campaign Creative & Art Direction

Gap
Campaign Creative & Art Direction

Gap Japan
Brand Evolution & Creative Direction

Cherokee
Creative Direction

FULLBEAUTY Brands: Jessica London
Art Direction

Gap
Creative Direction

Gap International
Creative Direction

Gap Kids & Baby Gap
Campaign Creative

Kenneth Cole
Creative Direction

FULLBEAUTY Brands: Jessica London
Creative Direction

FULLBEAUTY Brands: Jessica London
Creative Direction & Art Direction

Gap
Creative Direction & Art Direction

Gap Japan
Creative Direction & Art Direction

Gap
Creative Direction

Gap Kids
Creative Direction & Art Direction

Gap
Creative Direction & Art Direction

Gap
Campaign Creative & Art Direction

Kohl’s
Art Direction

Kohl’s
Creative Direction & Art Direction

Kohl’s
Semi-Annual Intimates Sale
Campaign Creative & Art Direction

Echo design
Campaign Creative & Art Direction

Echo Design
Label Design
Creative Direction

Gap Japan
Art Direction

Gap Spring 05
Art Direction

Gap
Package Design

Gap
In-store Collateral: Card Design

Gap
Poster Design

Style.com
Art Direction

DKNY fragrance

Visionary creative leader with 20+ years of experience specializing in brand storytelling and visual craft, with a strong foundation in art direction across photo, video, and customer-facing channels. Experience shaping iconic lifestyle brands including Gap, Kohl’s, and Mattress Firm, bringing ideas to life through emotionally resonant, high-quality visual execution. I lead with story, stay close to the work, and build teams that deliver cohesive, compelling visual narratives at scale.