Creative Direction
As Creative Lead, I directed the visual strategy and art direction for the exclusive Cindy Crawford collection launch across the European market. This global initiative involved managing the full creative lifecycle—from initial concept development and high-profile photography direction to post-production and final execution. I orchestrated a 360° integrated campaign that translated the collection’s sophisticated lifestyle aesthetic across print, television, digital, outdoor and retail channels, ensuring a seamless and premium brand experience for an international audience.
Agency: Carl Byrd & Co.
Year: 2012
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Role Senior Art Director
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For C&A
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