DORIAN CHEN

Mattress Firm "Lifestage" Social Series

For this project, I led the creative concept and direction for Mattress Firm’s social series “Lifestage.” The series was designed to show how Mattress Firm can support customers through all stages of life. The social posts take audiences on a journey from moving into a first apartment as a single, to getting engaged and starting a new household, to sharing a bed as a married couple, to accommodating children—whether in multiple beds or squeezing everyone in together—and finally to the empty nest stage when the kids grow up and leave home. The concept was brought to life through playful animations that guide viewers through the circle of life, highlighting love and connection at every stage.