Concept | Design | Creative Direction


Cherokee Campaign: website, video & Lookbook

Cherokee Brand Video

Cherokee behind-the-scenes video

Cherokee is a global clothing brand that celebrate Californian spirit. For this rebranding project, we created a fresh new look for Cherokee. Cherokee is as American as an apple pie. It’s the new American Standard.

I created the look & feel and functionality of the website and the rebranding visuals, worked with the the photographer and stylist team to create the campaign look.
Photographer: Jeff Lipsky

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Classic Redefined